Profound vs Otterly.ai: which AI visibility tool, and for whom
Profound is the funded, enterprise-to-mid-market platform; Otterly.ai is the lighter full-funnel GEO product aimed at agencies and in-house teams. They overlap on tracking AI answers and diverge on pricing model, engine coverage, and go-to-market.
| Profound | Otterly.ai | |
|---|---|---|
| Positioning | Full-stack AI marketing platform plus autonomous Agents; mid-market to enterprise. | Full-funnel GEO (research, monitor, optimize) for agencies and in-house marketing. |
| Target buyer | Mid-market through enterprise marketing orgs and agencies; a heavy sales-led motion. | In-house marketing teams and agencies; a lighter self-serve entry with an agency program. |
| Pricing model | Not published - the live page renders scrambled digits; billed yearly; Enterprise is custom. No free tier. | Entry starts at $29/mo; custom pricing for agencies. 14-day trial, no free tier. |
| Engines per tier | Starter is ChatGPT tracking only; Growth covers three engines; Enterprise up to ten. | Six named engines on the paid product (ChatGPT, Gemini, Perplexity, Copilot, AI Overviews, AI Mode); Claude appears as a citation/MCP logo only. |
| Cadence | Not published. | Weekly inference, per their product framing. |
| Social listening | Not marketed in public pages. | Not marketed in public pages. |
| Setup | No site tag required; API access is offered, delivered through a sales-led motion. | No install; self-serve-ish onboarding and a crawlability checker. |
| Action loop | Autonomous Agents generate content and act per marketing function. | Content audit, GEO score, and optimization recommendations. |
| Enterprise controls | SOC 2 Type II, SSO (SAML/OIDC), RBAC, named enterprise logos. | Agency partner program; enterprise details are lighter in public pages. |
Facts come from each vendor's public pages, checked September 2026. Where a vendor does not publish a detail we say "not published" rather than guessing, and we do not link out to competitors. Vendors change packaging; re-check before buying.
Which one, for whom
Choose Profound if: Your team buys platforms, needs SOC 2, SSO, and a vendor that generates and ships content through Agents, and procurement is part of the process.
Choose Otterly.ai if: You want a research-to-optimize workflow with a low entry price, a 14-day trial, and more engines than one on the paid product.
Profound vs Otterly.ai: FAQ
Is Profound or Otterly better for a small team?
Neither publishes a free tier. Otterly has the lighter entry at $29/mo, while Profound starts with a sales-led motion. If you want to see results before talking to sales, run a free visibility check first.
Which tracks more engines on the cheapest plan?
As published in September 2026, Profound's Starter is ChatGPT-only. Otterly's paid product names six engines but does not publish an engine count per tier. Sonarvue includes all eight engines on its cheapest paid plan.
Is Profound's pricing public?
No. Profound's live pricing page renders scrambled digits and is billed yearly; Enterprise is custom. Treat any dollar figure for Profound as unverified unless it comes from a quote.
Can I compare them without a demo?
You can compare their public pages, which is what this page does. To compare actual answers, run the same prompts across engines yourself - Sonarvue's trial does that on eight engines with no card.
All 8 engines on the $20 Starter. No demo. Seven-day trial, 10 tracked prompts, no card required.
Run a free scanCompare: Engines on the cheapest plan · Sonarvue vs Profound · Sonarvue vs Otterly · Best AI visibility tools